Yiwu is a city in the Zhejiang province of China, South of Shanghai. It hosts China Commodities City, famous for being the largest small commodity wholesale market in the world. 70,000 stalls exhibit multiple and slight variations on a particular item, from inflatable toys and toilet seats to football scarves. Each individual seller occupies a space consumed by the items that make them their living. They sell orders by the thousand to be exported across complex logistics networks, to a world of dispersed consumers.

The project was conceived as an analogy to the manufacturing processes utilised in the factories surrounding Yiwu. The photographer becomes the assembly line generating hundreds of images in a repetitive manner, to be exhibited as a highly saturated and chaotic installation of consumer excess, and ultimately to be consumed by a foreign audience.